And that was before Covid when everyone started working from home. Help keep employees informed about company news and updates.Īccording to a Gallup poll from a few years ago, 74% of employees felt that they were missing out on company information and news. Let’s take a look at some of the reasons. Just to show how important employee newsletters are today, a recent study found that an overwhelming majority of internal communicators (93%!) said email is the most preferred channel for reaching employees. So while employee newsletters may not have seemed all that important anymore just a few years ago, companies are reconsidering their importance as an effective channel for internal communications. When employees feel “in the know”, they are more likely to be more productive, happier, and more loyal to the company… all of which contribute to business growth and success.īecause of all the changes in the work world since the start of the pandemic, staying in constant communication with employees, often spread far and wide, can sometimes be a struggle. Whether generated by the leadership team, human resources, department heads, or the marketing team, the purpose of employee newsletters is to encourage employees to take an interest in the goings-on across the organization. If your organization isn’t delivering a company newsletter, you’re missing out on a great opportunity to keep employees up to date! Why employee newsletters are still so important It’s a simple way to stay connected, improve internal communication, and deliver company information as needed. When companies send out an employee newsletter to team members on a regular basis, it tends to make for a better work environment. – basically, anything that delivers relevant information to your entire workforce.Įmployee newsletters can be from fun and silly to serious and time-sensitive, and are designed to engage employees, build morale, and garner employee feedback. To put it succinctly, an employee newsletter is (normally) a company-wide digital communication document shared only with company employees, designed to keep workers up to date and engaged with the organization.Ī company newsletter can be filled with important company news, project updates, customer stories, upcoming events, job postings, team member updates, company milestones, etc. If a newsletter gets sent in a forest, does anyone read it? What is an employee newsletter?
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